Thursday, July 17, 2014

Gentrification at It's Finest

The story of an abandoned mall's reincarnation

Old Lakeland Mall, 1972
 *This image is not owned by me, it was borrowed from another blog. I was not born yet in 1972.


Until about 1993, old Lakeland Mall was filled with shoppers
Milling about looking at current fashions
in stores such as Jean Nicole.
Then, because of the larger Lakeland Square Mall’s opening in 1988,
The little mall met its demise.
It was sliding downhill quickly after that mall opened.
My only memory of it is very vague.
I was 5 years old, it was 1992, and my parents and I
Were sitting in one of the main areas by a fountain.
Everything was dark.
I was actually frightened a bit by all the shuttered, dark stores.
It was closed permanently less than 2 years later.

Unlike most other malls that die, however,
Lakeland Mall didn’t get bulldozed 
and replaced with a super Wal-Mart or a lifestyle center.
Instead, renovations took place and its doors opened once again, in 1999.
Seemingly resurrected, its halls were filled with people once again.
There was one major difference though.
In the past, the residents of Lakeland were here to find items they desired.
Now, they were here to find spiritual enrichment.

Lakeland Mall had become “First Baptist Church at the Mall”.



Now, the old Montgomery Ward was a stadium-style sanctuary fit
For a few hundred church goers.
The old Sam’s Club was now an auxiliary fellowship hall.
The many store fronts were various ministries, classes and a nursery.
The old 2-screen theater was the college ministry,
Later to become the men’s ministry.
A former restaurant became a coffee bar.

This monolith church that had formerly been a tiny mall
Was there for several years before I even realized
My affinity for malls,
And it was not until it’s 10th anniversary in 2009
That I was invited to attend by a friend
Who was a member there at the time.
I had only been inside the mall when it was still a mall
Just a few times when I was very little,
But I recognized it right away.
It felt familiar, and it was hard to believe it was actually a church.
It still looks just like a mall. The only major renovation
Was to that old Montgomery Ward.
In fact, I was looking for a bathroom and I found one in
The old Sam’s club-turned-worship-hall.
It was in a hallway behind the store, a hallway with old
Janitorial closets that would have only been accessible
By mall staff in the past.
The bathroom I found still looked like it was stuck in the 1970’s.
It was freaky.
Little hidden nooks and crannies of this place weren’t even
Addressed when it was updated.

I enjoyed my visit to the church.
People seemed friendly and welcoming.
I enjoyed the fact that it was a mall
As much as I enjoyed worshipping.
In college, the term for when an old structure
Is still put to use but for something new is called
“Gentrification”.
Normally, it happens with old warehouses being
Remodeled to become apartments
Or old barns becoming restaurants
Or old churches becoming a school.
First Baptist Church at the Mall was a rare occurrence
Where an entire mall was repurposed for worship.
It speaks volumes not just for creativity,
But also for Christianity.


*interior photos coming 9/21

Inspired Vision for a Dead Mall

When I moved to St. Augustine in 2005,
I was here for college and with no car,
When I wanted to shop it had to be if I could bum a ride
To a place nearby.
I was thrilled to find out there was a mall, called
Ponce De Leon Mall.
I was dismayed to find out it was a dead mall.
And that was in 2005.

Though St. Augustine does have two outlet malls,
One of which underwent some hefty renovations in 2008,
It doesn’t have a standard shopping mall that is fully equipped
Like the Avenues Mall in Jacksonville.

Ponce De Leon Mall has only slipped further downhill since then.
In less than a decade, it lost its surviving fashion stores
To the refaced outlet mall.
It lost its movie theater to the new 20-screen Epic Theater.
It lost a one-of-a-kind nerdy joke and novelty shop to the economy.
It lost a few tiny restaurants the same way.
And after Blockbuster shutdown its entire franchise,
Thus killing the video store outside the mall,
The Hallmark realized how much everything slowed down
and saw fit to close as well.
In 2009, Ponce had a minor renovation of its tiny center court area
And the two short corridors.
It did gain a sewing lounge, a florist, a women’s fitness room,
A church and it still has GNC and its two-and-a-half (because Sears
Is only an appliance store) surviving anchors.
One store space is used for meetings.
There is no food court.
It has nearly 30 store fronts, and maybe
6 of them are occupied.

After spending time on the First Baptist Church at the Mall
In Lakeland,
That same thought occurred to me about Ponce Mall.

After the 6-screen Regal cinema was vacated,
Anchor Faith bought it.
Anchor faith is a word-based non denominational contemporary
family church that’s been growing rapidly in the past few years.
It once occupied just a single store front in a strip mall.
Now it fills out all of the movie theater space and has a little playground
For the nursery, outside in the back.

It was founded 10 years ago in 2004,
Here in St. Augustine,
And by 2011 or 2012 had grown so rapidly
it needed the cinema space.
It has also put out church plants in
Georgia, Puerto Rico and Nicaragua.
Could the local congregation
double in size again in less than another decade?


It isn’t my church of membership.
I am a proud member of Good News, a PCA church.
However, I do know that
Anchor Faith does teach the Word of God,
Encourage prayer, worship and ministry,
And instills a love for Christ.
So as a Christian,
I think it would be
a positive development if their organization
were to completely overtake the struggling Ponce Mall.
Residents of St. Augustine who want to see
The structure be preserved would most likely be relieved.
Christians in the community would benefit,
As would the specific ministry.

I tried contacting Anchor Faith through email.
I asked if an expanse that would take up
A large part of Ponce Mall has ever been considered.
The response I got was actually not unexpected
For a Christian organization.
The pastor himself wrote back
And stated basically that
“If it is God’s will for us to expand,
we will.”

To those of my readers who are new to Christianity-
Basically it means that idea might have crossed their mind,
But they won’t actively pursue it unless a large amount
Of signs pointed to such a large undertaking
Being an act of divine intervention.

Suppose Anchor Faith saw fit to expand in or before 2024.
2024 would be its 20th anniversary.
I of course have little/no knowledge of what an organization
Must do to legally undertake this.
But suppose they were able to afford to buy the entire building.
They had no issues with taxes, legal matters, or anyone petitioning
Against them.

Based on my tour of First Baptist Church at the Mall
And what I know of Ponce Mall,
I could see the repurposing effort going like this:

Belk and JCPenney could stay since they are on either end.
It is just as likely that they could move to fill in
recently vacated spots in the general area,
like the old Ross and Staples buildings, left over when
Seabridge Square strip mall built over the old Kmart site.
Sears could go to one of these or a new building that is going up now.
The little stores like the florist, the GNC and the sewing lounge
Could easily find a new home in the updated Seabridge Square
Or in Cobblestone plaza.
The women’s fitness room and the dance studio
(if it is still there now) could move into the strip mall
Where we have the Sav-A-Lot.
Any number of combinations seem possible in my mind,
But like I said,
The little businesses and the chain businesses alike
Know what they should and shouldn’t do for their budgets
And regular clients.

Once the Ponce Mall is empty,
save for Anchor Faith in its little 6-theater cinema,
The church could branch out to turn each of the
30 or so store fronts into class rooms and multi-purpose spaces.
Youth ministry.
College ministry.
Singles ministry.
Marriage ministry.
Grief and loss care.
Recovery services.
Mission trip planning.
Nursery.
Media center.
Gift shop.
There is a space that looks like it was a café of some kind.
That could become a little restaurant where church goers
Can purchase coffee, sandwiches and other snacks.
The Belk and JCPenney could become
additional fellowship halls.
One for a larger Sunday service
And one for when guest speakers come to town
And draw a crowd.
These hefty spaces could be renovated and
put to use for other events.
Plays.
Christian concerts.
Easter and Christmas services.
VBS.
Christian middle school dances.
Weddings.
The old Sears could become something for youth services.
Facing outward to the main parking lot
With an extra door leading directly outside,
It would be easy for parents
To drop their children off here.
Since this is a mall,
There is ample parking on all sides.

Could my idea be a possible option for Ponce Mall in the future?

Friday, July 4, 2014

Mall Makeover

Lakeland Square Mall…


…Has finished its facelift.
On my last visit, in August 2013,
there were advertisements for some up-and-coming changes
and now they are complete.

The plan was to make the mall more family-friendly
and more modern,
and that it did for the most part.

Center court used to feature large fountains.
They were removed a few years ago.
Last year, this area was wide open
with several kiosks offering products like
custom bumper stickers and herbal weight loss tonics.
Now, the area has been made into a large lounge.
Sit and relax with your spouse.
Buy some popcorn at the popcorn stand
or a cookie and a coffee at the cafe stand.
There's even a tiny table for the kids.

The food court, support pillars and some trim have received
a new paint job.
Hello modern "herbal" greens contrasted with dark grays!
Goodbye outdated 90's pastels.



By the Hollister, on the end with the Dillards and Macy's,
Is a fun new bungee attraction.

Some stores also received makeovers.
Aeropostale, for one, has updated to a new look
that appears like a multi-room beach bungalow
when last year it was just a standard open layout.

Barnie's Coffee has left the building.
The coffee, cookie and ice-cream stand sits in front of it.
The original Petland store is still at the back of the mall.
Most of the anchors are also still there,
Except for the Belk that moved to The Villages,
which was filled in with a Burlington Coat Factory a few years ago,
and The defunct Mervyn's, which was replaced by Sports Authority,
which moved from its space next to
the Chuck-e-Cheese near the mall's entrance road.

Of course, the most anticipated new feature is the cinema.
It is attached to the mall and situated directly across from the lot
where the old free standing theater was. (It's been bulldozed).


Everyone loves a shiny new theater with high tech screens,
quality surround sound,
modern design and clean new concession stand.
The only thing that surprised me, however,
is that this theater does not have an exit
back into the mall.
A shopper must leave Sports Authority
and walk next door.
I don't know what positive or negative impact it will have,
but hopefully it will breathe new life into LSM.

It was opened in 1988 and has been struggling
throughout the 2000's, especially since the 2005 opening
of the Villages on the south end of town.
They took Belk,
Added a Kohls which helped trump a few other stores,
Added a better Victorias Secret,
And Killed Barnes and Noble with their large
new Books-A-Million.



Thursday, July 3, 2014

Orlando Fashion Square

Orlando Fashion Square



3201 E Colonial Dr, Orlando, FL 32803
(407) 896-1131


On a bustling four-lane boulevard right outside downtown Orlando, 
in a predominately middle class ethnic suburb, sits 
Orlando Fashion Square.
It is a winding one-story design with a small portion of it having two floors-
near the movie theater and food court.

This mall is somewhat ironic. Giving it a name with "fashion" in it
is like naming a man of Michael Jordan's stature "tiny".
It does have a bit of fashion for sale on the various racks
in its stores, but for the most part it sports everything else
that a mall possibly could that is not fashion.
It features some anchor staples for central Florida 
such as Macy's, Sears and JCPenney.
Other than that, there are about as many non-fashion fronts there
as there are clothing stores.
This mall is actually more of a sort of makeshift lifestyle center.



It serves its locals much more than it serves tourism.
In fact, many online reviews say "don't go out of your way 
if you are from out of town. Its only best if you are local
and looking for a place to work out".
True to some reviews, only about 30- 40% of its shops are occupied.
The anchors are alive, but the wing farthest from the largest part of the mall
only has a few surviving shops, the entire right side of the corridor being 
completely covered up. It is in tough economic times.
Yet, despite this unfortunate "ailment", it is in much happier spirits than 
a mall such as Jacksonville's Regency Square, which usually feels like
a sad old subway tunnel.
Upon entering and touring OFS, I found:

  • Planet Fitness 
  • A glasses store
  • A nail salon
  • Tattoo parlors
  • A Dollar Tree type store
  • A local community college's admission center
  • An empty store front that has been filled with chairs to sit on
  • A family-owned smoothie shop
  • A locally owned cafe
  • Cell phones
  • A Radio Shack? (This is for sure going to be outmoded soon
There is also something else interesting going on here:
  • A basket ball court type floor fixture with giant low nets for the kids to play on
  • An arcade with a 50's theme
  • Multiple ice-cream parlors, one of which has a giant fiberglass pinup girl holding up a leviathan cherry

  • A giant bowling pin advertising a bowling alley that's coming soon
  • A movie theater that has dominated the mall, with most of the surviving stores surrounding it
  • Colorful ads for colleges and city bus systems disguising a plethora of shuttered store fronts
  • A "bungee experience"


Why does it still seem to have some life in it? 
Because the local businesses and developments are getting creative with unoccupied space.
The mall hosts some unusual services as well as some unusual fixtures,
I think partially because it gives them a place to call home
but also because they give the mall-goers distraction from its failures.
Like the fact that its food court has several "coming soon" signs posted on 
boarded up restaurant spaces, one Subway restaurant and the rest 
are off-brand Chinese and burger joints.
(In fact I was hungry for chick-fil-a and I was disappointed that it wasn't there)
The food court only had a few people lounging around in it.
The movie theater and arcade area was crawling with children and families.

At one time, OFS used to be center spotlight or at least close to it.
It is the oldest Orlando area mall.
According to my 50-something-year-old coworker, 
it was lively and popular back in the 1980's. 
This is where she went to buy her wedding dress. 
Opened in 1973, It even predates Altamonte Mall by one year.
It predates Florida Mall by 13 and Mall at Millennia by nearly 30.
These newer malls were most likely what drew tourism away from OFS,
which has been on the decline since at least 2005.
(Florida Mall may have started stealing the spotlight, but 
Mall at Millennia may have been the one to trump OFS.)
Altamonte possibly still thrives better because 
1) it is in an Orlando Subdivision farther from Disney, M@M and FM
and 2) it is under different ownership.
Your "image consultant" can make all the difference.
OFS is not owned by either Simon or Westfield, 
it belongs to UP Development. 

It pretty much belongs to the locals now.
It sits in a very ethnic area.
The mall shoppers were a fairly even mix of Asian, Latino and African American.
The main road it sits on also has a mix of ethnicities, with caucasian being 
the minority here. The local businesses suggest a heavier concentration
of Asian, demonstrated by many 
Korean and Chinese restaurants and markets in one small area.
Perhaps your usual mall attractions, like Hollister and Victorias Secret,
aren't of much interest to them.

Of the fashions that do exist in the mall,
There are several popular shoe stores such as Foot Locker,
Vans and Journeys.
There are some family owned bottom-dollar stores with names like
"Beya" and "MadRags". 
There are some more widely known bottom-dollar chains 
such as Body Central and Papaya.
There is one plus-size ladies store, Torrid,
and then there's an even smaller handful of pricier names
including Express, Pacsun and Fredericks of Hollywood.
Mens Warehouse and Victoria's Secret deserted the mall, as did many others 
since the 1990's.



Mall type: one and two story
Mall demographic: lower, lower-middle and middle classes
Mall shoppers: local families with children, young adults. mix of ethnicities in 
both employees and shoppers
Its best assets: A quirky mix of recreation and entertainment, including a movie theater, arcade,
kids basketball court and a future bowling alley.
Express, Journeys, Pacsun, Kay jewelers, Charlotte Russe, Macy's, Claire's, Panera Bread.
What it lacks: Most everything else that you find in a typical mall. There is no higher fashion, 
and few of the other common brand names like American Eagle, Banana Republic, Loft or Jos a Bank.
There is no longer Victorias Secret.
Besides the Panera and Subway, there are no brand-name eateries that you normally find like Starbucks, Panda Express, Chick-Fil-A or Taco Bell.
Signs of decline: Major. More than half of this mall isn't being used for its original purpose.
Overall Rating: "A" for effort, on the creativity front. 5/10 for shopping.

I have to take pictures "on the fly" when security is nearby.