The Avenues Mall

The Avenues Mall

"Jacksonville's family mall" 

10300 Southside Blvd, Jacksonville, FL 32256-0798

A two-level indoor mall located in Southside Jacksonville. It is home to 150 stores including anchors JcPenney, Dillards, Sears and Belk. It holds a standard food court. It was opened in 1990.

Who it’s for: It accommodates almost everyone including families with children and many different cultural backgrounds. There is a balanced mix of products and fashions for budget shoppers and upper class shoppers alike, but most of it caters to a middle class family demographic.

Its best assets: A shuttered department store became home to a massive two-story Forever XXI store in late 2010. This mall is also home to a regionally large Victoria’s Secret that takes up three smaller storefronts and has an exclusive collection of Pink brand merchandise.

Other great retail: American Eagle, Charlotte Russe, PacSun, Buckle, Ann Taylor, New York and Co, Express, Jos A Bank. and many more…

What it lacks: Books and toys. There was a Borders up the road until 2010. Now if someone wants to buy books they have to go all the way to San Jose Blvd (Mandarin) or St. John’s Town Center . This mall needs a Books-a-Million or Barnes and Noble either in it or on the premises. There is also no toy store. The old Toys R Us was closed to make way for a bowling alley. For a family with small children, this would be a disappointment. Most every mall has toys.

Signs of decline: Minimal

Rank: 4.5/5

www.simon.com/mall/the-avenues