Wednesday, October 16, 2013

Shopping Seasons Change


A list of shopping in the past and present

In my 26 years of existence, which I have spent all of in Florida, Here are some companies I’ve stopped seeing entirely:

   Builder’s Square (2000)- It was a lot like Lowe’s or Home Depot but I think it was owned by Kmart or affiliated with it. It went bankrupt.
   Food Lion (2012) A grocery store a little like Winn Dixie because it had membership discounts, Food Lion was around for years but suddenly had a boom up here in North Florida that caused 3 to be open in my town within a few years of each other, but a change in the company resulted in their complete exit from Florida. They still exist, but not here.
   Kash N’ Karry (early 2000’s) My mom and I shopped here when I was little. It was like another Winn Dixie style grocery store. When I was in high school they all suddenly vanished like Food Lion. Research shows that they all closed or converted to Sweet Bay. 
   Phar-mor (early 1990’s) –I was almost too little to remember it, but my parents did a lot of shopping at this convenience drug store that was like a Save-a-lot or maybe a predecessor to CVS and Walgreens. I don't know what happened to it, but it stopped existing after 2002.
   Eckerd’s (early 2000's)- Eckerd was another drug store that I think competed with Phar Mor, but I also think I remember seeing it around longer into my childhood. It would sit on the corner opposite of another drug store just like Walgreens and CVS do. In fact, it was bought out by CVS. Eckerds faded around 2007. 
   The Sharper Image (2007?) – This company had stores and a catalog and specialized in cutting edge technology for the home, like special air purifiers, devices to locate your keys and special storage organizers. It might have been too pricey or too cutting edge because its stores closed up shop and the catalogs were discontinued while I was in college.
   Burdine’s (2003-2005?) I remember a large free-standing Burdine’s downtown in our little town of Lakeland, FL. I remember later when they vacated the store and it became a headquarters for (I dunno probably some phone company?) and Burdines moved to the mall. Then later, it was rebranded as Macy’s when I was just barely in my teens. By 2005, they all were.
   Circuit City (2007 or 2008?) It sold electronics until it announced its bankruptcy and they all vanished.
   Borders Book Store (2011) This was a large, Seattle-themed bookstore with a cafe inside and music for sale. There was one in Jacksonville. The company went bankrupt.
   Waldenbooks (They left the malls sometime in the 2000’s) I don’t know what happened to these little book stores that stayed inside the malls, but I stopped seeing them somewhere between high school and college. According to research, they were totally defunct by 2011, but I stopped seeing them before that.
   Hollywood Video (later 2000’s) This video rental chain was Blockbuster's competitor, but it went out of business before all of the Blockbuster stores have. There was one that my parents rented from in my childhood, but sometime while I was away at college, it closed. 
   Mervyn’s (early 2000’s?)- I don’t think I ever shopped here, but the old mall on the north end of town had one for most of my childhood. One day I happened to notice that it wasn’t there anymore and the anchor space had been boarded up. I think that it has been torn down to build a movie theater. According to the internet research, Mervyn’s went defunct at the end of 2008.
   Montgomery Ward (2001)- There was one in my hometown. It was like Kmart without the grocery or garden center. The last time I went there with my parents, it was about 1998 or 1999 and it already looked gloomy and rundown. A few years later, the entire chain went bankrupt. After the store closed, it was torn down and a Target sits on that lot now.

And here are some that seem to have fallen from their pedestals or are falling now

   Kmart (since the early or mid 2000’s) Some are still open, and they still get promoted on TV but the company suffered and had to close many stores. I have seen a number of vacant KMart buildings but occasionally I see a live one. 
   Blockbuster (since the early or mid 2000’s) People jokingly started calling it “lackluster” after the 1990’s because it was the bees knees when it came to renting video tapes but when newer technology came out and Netflix and RedBox arrived everywhere for everyone’s convenience, people stopped going across town to pay $5 to rent a couple of movies. One by one, they’ve all closed, except for one in the north Florida town where I currently live.
   Linens N Things This store was meant to compete with Bed Bath and Beyond. They went defunct in 2008, but are still hosted online. The one that was in Jacksonville closed around that time, leaving a  label-scarred building that was adjoined to the label-scarred circuit city building, thus vacating a large part of a Target plaza.

Here are some that have maintained their popularity (for the most part) or are at least chugging along steadily:

   Wal-mart – America’s famous one-stop with “always lower prices”
   Sam’s Club – Affiliate of Wal Mart but only available on a membership basis and only supplying bulk items.
   Publix- A popular grocery store of the southeast region
   *Winn-Dixie – a somewhat popular grocery store nationwide, that offers discounts on the merchandise and even on gasoline to its members.
   JCPenney – A department store known for affordable prices on apparel for the whole family, as well as house wares.
•   Sears – Another middle-range department store, it also specializes in appliances and autoparts in many cases. It doesn’t seem to be talked about like it used to, but it has a customer base who maintains “brand loyalty”
   Dillard’s – A department store known for a combination of affordable and higher pricepoint designer apparel for the whole family, as well as cosmetics some housewares.
   Barnes and Noble- a large bookstore that also sells coffee and the “kindle” e-book.
   Books-a-million- another large bookstore that sells coffee or ice cream and lots of novelties from popular comics and tv shows. (even apparel in some cases)
   Big Lots- A closeout store where all of the “scratch and dent” household, electronics, seasonal and grocery goes.
   Best Buy- A large electronics store that sells a wide range of computers, tv’s, phones, kitchen appliances, some cutting edge smaller appliances and all the accessories.
   Rooms-to-go- A furniture store known for very low prices (and sometimes quality, oh well)
   Toys R Us- A department-store-sized toy store with almost anything that pertains to children, from regular toys to educational toys to baby supplies.
   Pier 1 Imports- A home décor store that specializes in colorful accent piece furniture, rugs, light fixtures, dishes, seasonal items and more, many of which appear to have come from rich overseas cultures like those of India and Asia.
   Marshall’s – A closeout store for the nicer things that trickle down from department stores and brand name stores.
   Ross- A closeout store for items of lower price points that trickle down from brand name stores.
   Pottery Barn*- A collection of eclectic furniture and home decor
   Bealls and Bealls Outlets- “The Florida Store”, a type of department store with clothing and house wares that are more Florida themed, and its closeout store.
   Walgreens- A “drug store” corner store that sells medicine, offers a pharmacy, and also supplies other day-to-day items like shelf life food, beverages, pet food, baby supplies, makeup, greeting cards and an assortment of simple gifts.
   PayLess – A shoe store that sells shoes that resemble top trends but at bottom dollar prices.

Here are some that are have risen to popularity in my region over the last decade or so. Some are new and some are just getting a fresh start.

   Costco – Like another Sam’s Club, Costco shoppers must buy a membership and then buy bulk.
   BJ’s- Another membership-based grocery and home store like Costco
   Bed Bath and Beyond- A house wares store that sells the basics and best in dishes, kitchen, bedding, bathroom, patio and décor.
   Ashley Furniture- A middle ground between Rooms To Go and Pottery Barn, Ashley sells furniture for every room of the house, with better quality material than Rooms To Go but at a more affordable price point than Pottery Barn
   Hobby Lobby- A Christian owned craft store that is closed Sundays. It often takes over entire grocery store or small movie theater spaces because of its wide range of craft supplies, fabric, framing and home décor as well as seasonal merchandise, all at affordable prices.
   Macy’s- A department store with apparel for the whole family, cosmetics and house wares. As a rule, the items sold there follow the current trends and are usually good quality, yet there are still reasonable discounts and prices. It is a descendant of Burdine’s.
   Kohl’s- A department store that typically stands on its own, but can be found in malls. The clothes and house wares are trendy but typically come at better bargains than most other department stores.
   Old Navy (actually since the 1990’s)- A large, affordable family store that is typically very patriotic (selling a tee shirt with the American flag on it at July 4). The clothing here is a combination of essentials and some trends, airing more on the conservative side with chinos, slacks, denim, tee shirts, sweaters, cardigans and more. It was designed to be the “more affordable” cousin of the Gap, and it is affiliated.
   Ulta Beauty- A large cosmetic store that sells brand name cosmetics as well as other products for the hair and skin.
   Sephora- Another large cosmetic store that has more designer makeup and fragrance, as well as “top-shelf” skin products.
   Dick’s Sporting Goods- Dick’s seems to be directed more toward athletes than Bass Pro, which attracts hunters and fishermen the most. Tools for all sorts of outdoorsmen (and women) are available here too, but its specialty is clothing and shoes for runners, sport team players, swimmers and golfers, as well as people who exercise at home.
   Burlington Coat Factory- This closeout, bottom-dollar department store is one of the hottest places to get not just coats but many other kinds of apparel for steal deals. It is somewhat like a Ross.
   CVS- Another corner drug store with a nice assortment of groceries, pet supplies, baby care, toys, greeting cards, cosmetics, gifts and household products.
   Cost Plus World Market- A store that is a little like Pier 1, but is typically at lower price points, with more exotic seeming décor and a large selection of foreign shelf life foods, wines and candies.
   Famous Footwear- A family shoe store with a mixture of middle-tier brands for trendy, comfort and athletic shoes often at good prices.
   Target- A one-stop shopping experience that is a little trendier than that of Walmart or Kmart. This store has probably been around since the late 1980’s or the early 1990’s, but I didn’t see one come to my hometown until I was in high school. A second one opened on the other side of town by the time I was getting ready to graduate. They seemed to have carved a niche for themselves among the middle class market with a sort of trendy, “designer” vibe and slightly more upscale atmosphere. Also, in the past few years, Target stores have been adding a grocery store much like the way all the Walmart stores have become “Super Walmart”

Of course, there are probably many many more stores that I am not thinking of off the top of my head. And this list doesn’t even begin to cover other venues like restaurants, gyms and entertainment. My specialty is retail.

Feel free to contact me if you see something crucial that I left out, or any facts that I haven’t posted correctly.

Monday, October 14, 2013

Ghosts of Shopping's Past

Malls aren't the only ones with a story to tell.

When you go to the mall or a large shopping center, you will probably find department stores.
If you are in Florida, you are going to find Dillard's, Macy's, Belk, JCPenney, 
or possibly Sears in the average suburban neighborhood shopping mall and town center.
Those stores weren't always there. Just like family trees, stores have predecessors 
that paved the way for them to be where they are now.

And sometimes, instead of transforming into something new, 
a department store of yesterday departs completely.


At first glance, this is a Wells Fargo bank branch. 
It is located in downtown St. Augustine, the Nation's oldest city.
 Taking a closer look, the Wells Fargo only occupies the space of what was once 
a very popular neighborhood department store.



This "F" sits in a tile floor outside the front entrance to what is now an abandoned building 
in downtown Jacksonville, off of Adams Street.
Much of downtown suffers from the visible blight of struggling economy. 
The "F" is a leftover imprint from a different, more prosperous era 
and a department store that no longer exists: Furchgott's.


More coming as I make historical discoveries!

Sunday, September 29, 2013

Glynn Place Mall, Brunswick, GA


Glynn Place Mall
219 Mall Blvd, Brunswick, GA 31525



"Small town Georgia Mall"

*This image temporarily borrowed from www.douglaswilson.com 

Glynn Place, originally called “Colonial Mall”, is a one-story shopping mall in the south east part of Georgia, in a town called Brunswick. Brunswick is a smaller town but it is famous for its bowling ball factory. It is also only 10-15 minutes away from Jekyll Island, which is a famous vacation spot. The mall is a little over 500,000 square feet which is actually sizeable for such a small town. It is laid out to hold four anchors, but the largest one is currently vacant. Attached to the mall is an Embassy Suites, which is a large business-oriented hotel that faces outward and does not have an entrance into the mall.  There is a movie theater on the premises. Glynn Place is undergoing a few changes, but it is struggling a bit.

Who it’s for: it is a local attraction for the Brunswick residents mostly, but it is near highway 95 so some tourists would likely come through and stay in the Embassy there. The residents seen visiting the mall on the day that I was there appeared to be mostly middle to lower income class and many of them reflected a country-southern lifestyle. A mix of ethnicities was present, but mostly the shoppers were Caucasian or African-American.
Its best assets: In my opinion, the Embassy Hotel is probably not the asset to the mall, the mall is the asset to the hotel. For anyone staying there whether for business or pleasure, they would only need to walk a few hundred yards to access a host of stores, dining and even entertainment as there is a 14-screen movie theater attached to it. For those just visiting the mall and not in need of lodging, the mall has stores for several different lifestyles. Mainly, it caters to business men, country folks, and youth/teens. Many of the tenants are lower tiered or family owned, so the mall offers some unique options such as “Boot Emporium” (a shoe store full of cowboy boots hand-crafted of real leather) and “GQ Menswear” (a store full of designer-style suits at knockdown prices).   
Other fine retail: The existing anchors are Sears and Belk. Some of the middle-tiered stores include American Eagle, Aeropostale and Kay Jewelers (among others), some lower tiered stores include Rainbow and Claire’s (among others). There are also a number of cellular stores, a shoe repair, a barber shop and some military recruiters.
The food court, like the rest of the mall, has some family owned or maybe smaller chain restaurants including a place called “Dino’s Pizza” and a place called “Nachos”.
What it lacks:  This mall overall is a lower-tier. You would not find upscale stores like Coach or even stores like Express and Abercrombie here.
Signs of decline: Moderate. There were several vacant shops and one anchor that has gone defunct.
Rating: 2.5/5



Saturday, September 14, 2013

The Ponce De Leon Mall

The Ponce De Leon Mall
2121 Us Highway 1 S  St Augustine, FL 32086
(904) 797-5324

A little piece of residential St. Augustine's History

The Ponce De Leon Mall was opened in 1979 and had some renovations done on its 30th birthday in 2009, including the removal of a defunct fountain in the center court. 
This mall has to be the tiniest mall in the region. 
You can see from the entrance of Belk to the JcPenney on the other side. The mall has roughly 23 store fronts. It has three anchors including a Sears appliance store, which are all open for business. The rest of the mall, however, is in a state of economic decline.

Who its for: It was designed to be a shopping and entertainment center for the St. Augustine residents. At one time, it hosted the movie theater. Now, aside from the anchor department stores, the tenants that are still there are specialized to offer a particular service for a particular interest. Sew Chic, for example, is a privately owned and operated stitching lounge for people who want to learn how to sew something creative. One of the other store fronts is in use as a conference room with a mini-kitchen for anyone who needs to host a meeting, a church function or a birthday party.
Its best assets: The stitching lounge, a greeting card store, a latin food restaurant and a fresh flower shop are some good places to visit.
Other fine retail: For clothes shopping, the mall has JcPenney and Belk. For appliances there is Sears. 
A complete list of the other tenants are: 
-Sew Chic
-Flowers by Shirley
-GNC vitamins
-Carmelo Latin food
-Hallmark
-A dance studio
-A women's fitness program
-Anchor Faith Church
On the Premises: 
-Blockbuster
-A Chinese Buffet
What it lacks: This mall is in need of a revival. In 2008, less than a year before the grand opening of Epic Theaters right around the corner on highway 207, the only theater in town was the Regal cinemas inside the mall. It offered six movies (Epic has 20). When Regal was on board, there was a scrub shop, a jewelry store, Body Central, a nail salon, Wizards novelties and pranks, an auction house and a few other tenants that are no longer there. Now most of the stores are shuttered. The theater has been bought out by a popular church...but since church is only "open for business" on Sunday mornings, it doesn't bring foot traffic into the mall on the other six days. The owner of "The Meeting Room" said that he hopes someone will come and save the mall. A mystery to him, no one seems to want to rent space in the other 16 or 18 closed shops. 
One of these shops would be an excellent opportunity for anyone with a new small business offering a retail product, service or trade of some kind.

www.poncedeleonmall.com






Tuesday, September 10, 2013

Jacksonville's Case Study

Jacksonville's Many Malls
A case study of urban retail history

If you have driven up to Jacksonville from St. Augustine, like I have for years, you may have done so to shop in the Avenues Mall. That was the first mall that I would discover in the fall of 2005 when I was new to the area. Around that same time, I ventured into the St. Johns Town Center. And for a few years, I would make regular visits there with my college friends. I would also think that they were the only two, except for one struggling older mall in a not-so-safe part of town north of there called the Regency Square Mall. A few years later, I learned from a friend that there was another mall around the same size of the Avenues but on the other side of the river. My final year of college, I visited the Jacksonville Landing for the first time. I thought of the Landing as more of a nightlife hot spot until I learned that it was often thought of as a mall. That makes five. That had to be all, right?

Doing some research online one day not even a year ago, I found out something that some long-time residents of Jacksonville know that I did not. Throughout the course of history, starting with the early 1960's, Jacksonville has been home to five other malls. 

A red dot indicates a lively, busy mall open today for shopping.
A purple dot indicates a mall that is open but it is struggling against the economy.
A blue dot indicates a structure that was a mall in decades past, but didn't survive as a mall.

Gateway Center, Normandy Mall, Philips Mall, Grande Boulevard Mall and Roosevelt Square Mall all have something major in common: they no longer exist. Their time to shine was mostly in the 1960's and some in the 1970's. The effect of the economy and the way that Jacksonville shifted over the years lead to their demise as malls, though it did not lead to their destruction. Each of these structures had the good fortune of being gentrified into something new.

  • Gateway Center is now a Publix plaza with some other stores.
  • Normandy Mall is now owned by a large church, but houses some shops.
  • Philips Mall is now an office park.
  • Grande Boulevard Mall is the main campus to a community college.
  • Roosevelt Square Mall is still used for shopping, but it is a large open-air plaza with stores like Stein Mart and Publix.

All of these facilities are in the more northern and western parts of Jacksonville- the parts of town that were bright and shiny epitomes of middle class urban and suburban family life in decades past.

This image found at the Jacksonville Public Library, 
and is owned by The Florida Times-Union

The purple dots represent Regency Square Mall and the Jacksonville Landing.
Though they are still open for shopping, they are not doing as well as the other malls.
The Regency Square Mall's glory days were from its opening in 1967 and on through into the 1990's. Now, over half of the Regency Square Mall is vacated. The property has also had issues for several years with mold, which could be smelled in some of the stores. Regency square was in a middle class family neighborhood when it opened, but the central-Jacksonville subdivision, known as "Argyle" has gone downhill over the years. It is not the safe part of town anymore.
The Landing is a nightlife hotspot with its restaurants and clubs, but the "mall" part of it is also nearly half dead. Only a few stores remain open for business where there is room for many more. If you were to observe its surroundings, which is the downtown portion of Jacksonville, you would see that most of the city is in the same shape: partially abandoned and just now going through some sort of revival. The landing was opened in 1987 and was at its best in the 1990's.

The Avenues Mall, the Orange Park Mall and the St. Johns Town Center are represented by red dots. They are alive and buzzing. Of the three, Orange Park is the oldest. Opened in the 1970's, it has been chugging along ever since. Orange Park is a family-oriented subdivision of Jacksonville. The Avenues was opened in 1990, and has also been withstanding economic storms. It is planted firmly in Southside, which is still a fairly nice family area as well as home to many office parks. The St. Johns Town Center is newest, built in the early 2000's. It is a massive outdoor shopping mall with upscale stores taking up a large portion of it. It sits near University of North Florida, as well as some brand-new higher-class living suburbs and a stone's throw from J. Turner Butler Blvd, which takes you straight to Ponte Vedra, a high class beach and golf town.

From the status of the malls and their surrounding areas, compared to the history, it is clear to see that over time, the most "family friendly" and "higher class" parts of Jacksonville that are home to people who enjoy a good shopping mall have shifted from north and west of downtown and the St Johns River to more South and East, moving toward the ocean and the St Johns County line. The Avenues, opened in 1990, sits on the southern border of Jacksonville, at the intersection of Philips Highway and Southside Boulevard. Boasting a reasonably large collection of top-tier stores, like Coach and Louis Vuitton, is the St. John's Town Center. The large, sprawling open air shopping mall resides near the University of North Florida and can easily be accessed from a highway called J. Turner Butler (202) which is a straight shot over to higher income areas Ponte Vedra and Nocatee. Just over the St. Johns River, off of Blanding Boulevard is epitome of the "average middle class shopping experience" Orange Park Mall, serving all the predominantly middle class shoppers of varying ethnicities who live west of the river. Though Roosevelt and Normandy malls also sit on that side of the river, and still hold some stores and shops, Orange Park Mall is the only true (and behemoth sized) mall for that entire side of the city.

The one exception to this rule of economic shift for Jacksonville was the Grande Boulevard Mall. It was small but it was stocked with high-tiered shops that the middle class community could not afford at that time. Its life as a mall was incredibly short. Its life as a college has had much more longevity.
Those types of stores now reside in the St. Johns Town Center, which was opened nearly 20 years after the death of Grande Boulevard. Town Center is able to support those stores.
The other parts of town that were home to the malls of the past are now mostly either home to industrial facilities or lower income neighborhoods.

Most of the information in this case study has been taken from Metro Jacksonville's history page, where a forum thread was posted in 2008. My blog offers some more current information. 
http://www.metrojacksonville.com/article/2008-oct-the-malling-of-jacksonville/page/

Gentrified and re-purposed-

Gateway Shopping Center
Opened: 1959, off Normandy Blvd, as an open-air shopping center.
Enclosed in 1967 with two department store anchors and over 30 stores.
Failed in the 1980's and early 1990's as popular shopping mall,
but remains today as a sort of offbeat mall with a Publix across the street.
It sits in a lower income area.



Metro Square
Opened: 1960. Its name was "Philips Mall" because it was on Philips Highway. It became an outlet mall in the 1980's. Now it is a business park and houses a Wells Fargo office, Baptist Health, an ice rink and more.
Grande Boulevard Mall
Opened: 1983 on the corner of Old Baymeadows and Southside Blvd. It was intended to be small but very upscale. It housed one anchor and 68 high-end stores. It was too much for the incomes of the residents and within three years it was already suffering. It was bought by FCCJ in 1994 and renovated. Now it has been renamed Florida State College, Deerwood Center.
Roosevelt Square
Opened: 1961 as an open-air shopping experience. Enclosed in 1968. Shifts and changes in the economy resulted in it going under new ownership in the late 1990's, later reaching its conversion back to an open-air shopping center again. The large strip mall is home to Publix and Stein mart as well as many small stores and restaurants. Free standing at the entrance is Belk. Unlike the popular trend of tearing down old structures to build new shopping centers, Jacksonville made good on this vintage property. This means that Belk is situated in the oldest May-Cohen's building still in existence.   


 Normandy Mall
opened: 1963. It succeeded as a mall for over two decades until Montgomery Wards, one of its only two anchors, closed down. Other closures resulted in its complete death in the 1990's, but just after the new millennium the mall saw a revival, in more than one sense of the word. Potter's House bought one of the anchor spaces as a Christian Fellowship hall and later this brought new life to the property. Now, much like the Gateway shopping center, Normandy is used as an offbeat mall. It houses a famous soul food cafe, a salon, a florist and even a small bowling alley as well as some business services. A Winn-Dixie sits attached to one side but faces outward, and across from the entire structure is a large O'Reilly auto parts store.
 Normandy Mall still has its original weathered sign.


Still hanging on-

Regenecy Square Mall opened in 1967, when the economy was in better shape and the demographics of that side of Jacksonville were different. Today it is still open for business but it is struggling against the present day economy. It is anchored by JCPenney, then there is a food court, and then there is sits in the middle of the mall and has dual mall entrances. The entire Y-shaped wing on the other side of Belk is almost completely vacant, save for the Dillard's which has been reduced to an Outlet and only occupies the bottom floor, and maybe one or two other small stores. Most of the hallway lights are turned off. 


The Mall at Jacksonville Landing, opened in 1987, is part of an entire entertainment center for downtown Jacksonville. The Landing hosts concerts, offers a variety of restaurants and night clubs, and sits near other major downtown events, such as art shows. While it is still a highly active venue, the mall itself is showing some major decline. There are many vacant storefronts, while the rest are filled by small, independently owned businesses and art galleries. There are hardly any widely-known brand names, except for a Nine West Outlet and a branch of BBVA Compass bank.    

Large and in charge-
Orange Park Mall, Avenues Mall and St. Johns Town Center are the only three still thriving in their original form, of the ten malls Jacksonville has given us.

Orange park mall, chugging along since 1975
Below: Avenues Mall, charging forward since 1990 (left) 
 and St. John's Town Center, still growing since its debut in 2004 (right)