Monday, June 29, 2015

The end of Ponce

Ponce De Leon Mall,

which has been dying slowly for years,
may have finally met its demise.
Since the Regal 6 shuttered in 2010
upon the arrival of Epic 20 Theaters nearby,
The mall has only suffered more and more.
Hallmark closed last year.
Other shops and small businesses left.
And in April of this year, a decision was made to close it's interior.
GNC, a tenant since 1980, has already fled to Cobblestone,
the massive Publix plaza around the corner
which is home to Michael's, Bealls and soon a Party City.
The other few tenants, which include Anchor Faith church,
a florist and a sewing lounge,
have been working out what they will do.
Perhaps the largest uncertainty is the Sears appliance store.
It has an outside-facing door, but also an entrance into the mall.
It could be forced out, but it might not.
Amazingly, the Belk and JCPenney will stay.
Typically, what kills a mall is the death of its anchors first,
which forces the interior stores to close when foot traffic dies off.
What about a tiny mall with 2 live anchors and a dead space in-between that
isn't even accessible to mall walkers?
They will have to get in their cars and drive to the other department store
on the other side.
It doesn't seem like it will take long for something to go down.

What will they do with that vacant, sealed off space?
There are rumors.... but one in particular caught my attention.
In May, an article was posted that Anchor Faith church wanted to buy the mall!
This was a suggestion I wrote in my blog a few months ago.
Maybe I wasn't the only one who thought of it?

Will there be a new "Mall-church"?

stay tuned.







The Florida Mall's Changes

The Florida Mall, summer 2015-

The (somewhat dated) food court looks eerie.
With black curtains covering up what was once a plethora of fast-food counters,
there are only 2 or 3 eateries left.
One lonely family sat at one of thirty or forty tables.
It looks like a scene from a mall well on its way to abandonment.



However, the old food court was the only portion of the mall in this somber state.
It was a Wednesday afternoon but this regional mall was as crowded as a Saturday
in our local city mall (Avenues, Jacksonville).
Thousands of tourists flood the corridors and crowd the stores.
Being near the Orlando International Airport,
which is a portal for the world to reach Disney,
Florida Mall has always been one of the busiest malls I visit.
Even on a weekday, or on Sunday one hour before the shops roll up their gates.
If I ever found it fully vacant, I'd think it was the apocalypse.
So where are all the restaurants and hungry shoppers?



In the hollowed-out, re-faced and re-designed Saks Fifth Avenue space.
Saks vacated the premises earlier this year, forfeiting 74 jobs.
But it's possible that those employees could have been redeemed.
In the new food court space, dubbed "food pavilion", there are some fresh new tenants.
There are the standard places that transferred over from their old space, like Chicken Now and Asian Chao. Now there are some new tenants like UGrean,
Dumpling and Noodle Bar and Meson Sandwiches.
I went with a salad from Ugrean but next time I will definitely try Meson.
Why? Because it had the longest line. That's usually a good sign.
Along with these restaurants, which by my visit on June 10 were mostly open for business,
there is an entire wall of "coming soon" shops and a few more restaurants that are still
under construction.

Meanwhile, on the other end of the mall....
The Nordstrom shuttered nearly a year ago.
It has been replaced by a Dick's Sporting Goods, which is becoming a popular choice
for replacing departed department stores in Florida Malls.
Next to Dick's, there's the Crayola Factory.
This is the colorful new experience that's drawing families with small children
to fill in that annex of the mall, where they will be tickled pink.
Yes, all of those puns were intended.



What will become of the old food court area?
Stay tuned......


The Mall at University Town Center, Sarasota

The Mall at University Town Center





140 University Town Center Dr, Sarasota, FL 34243
(941) 552-7000

An upscale regional development on the gulf coast of Florida,
The Mall at University Town Center is something unusual.
Not because it is upscale nor because it is in central Florida,
Because there are many like it in the area…
But because it is a brand-new fully enclosed shopping mall.
It seems like most enclosed malls in America were “born”
In about a 30-year stretch between the late 1960’s and the late 1990’s,
With a few arriving in the early 2000’s.
After that, the open-air lifestyle centers and “town centers”
began to rise up into front and center of the retail world.
Furthermore, dead malls that fell from glory in the 1990’s and 2000’s
Have been bulldozed and replaced with mega-sized Wal-mart stores
Or hotels and offices.




Making its debut “fashionably late”, UTC is one of only a few to be built
New from the ground up since the early 2000’s.
(In other words not a development out of an upgrade on a previous establishment).
It was proposed all the way back in 2002, when more malls were still being built.
The groundbreaking wasn’t until 2008 and it was meant to open its doors in 2010.
Economic decline almost aborted it.
It was re-assessed and proposed again in 2012.
Finally, it opened its doors on October 16, 2014.
This 880,000 square foot, 2-story structure cost at least $315 million to build.
It sits immediately off of I-75 on unincorporated Sarasota County,
And is surrounded by several large plazas with stores such as Petco, Staples, Super Target and various furniture stores, small restaurants and a few car dealerships.





UTC is anchored by Macy’s, Dillard’s and Saks Fifth Avenue.
It looks like Tampa’s International Plaza and it feels
like Orlando’s The Mall at Millenia.
Something unusual about it is that it doesn’t sport a standard food court area
like other malls do. Instead, it has a few small restaurants
situated as store fronts and a few free-standing “giant kiosk”
style cafes in the center areas. It also has some larger, more upscale dining such as
Seasons 52 and Cheesecake Factory, each with entrances into the mall
as well as facing outward into the parking lot nearest a mall entrance.
There is even a finer-dining restaurant inside Sak’s and a Starbucks within the Macy’s.
Eat while you shop, you say?
Sales tactic so the customers don’t get absorbed in a giant “foodie corner”,
or brilliant way to save space and money? Or could it be both?
UTC is designed to suit middle class and on up to a more affluent class of shopper.
It is a mix of stores like Journey’s, GNC (vitamins),
Charlotte Russe and Aerie, which were meant for the
average American shopper with places like J. Crew, Anthropologie, Free People
and Arhaus (fine home furnishings) which were meant for shoppers with more expendable income.
With a few stores like Tommy Bahama, it is also clearly targeted at the tourists who pass by on I-75 on the way to the various Tampa Bay Area beaches.   
At UTC, I encountered something I never saw before in a mall here in Florida
(Though I’m sure it exists somewhere else): a car store.
Yes, a shop in the mall with cars inside.
Normally you see cars parked in the main corridors between kiosks and lounge areas,
But at UTC a special new brand of eco-friendly electric car called Tesla
Has opened its own store front so there can be plenty of wall space
To explain what the whole Tesla experience is all about.

There is also a store called “Lovesac”, where sectional couches are sold
Piece-by-piece. You buy each perfect square cushion separately,
slong with perfect square base and backing parts.
Over all, it adds up to over $3000, but it forms a couch you can stack up
And break down and rearrange however you like.
It is something I dream of… someday.
After my husband has saved up and bought his new car,
Then saved up a second time for “the couch thingy.” *sigh*




Over all, our experience was excellent at this mall.
My husband doesn’t like to “troll” the malls for fun like I do,
So we went in with a mission: find my dad a hat.
It worked. I got to see everything as he marched at a good pace
Up and down both floors twice and we finally found a fedora
Big enough for my dad’s giant head.
(Just kidding dad, love you).
Since UTC is brand new, there is no decline yet.
Only store fronts that haven’t been occupied because they are still
Being built inside and have giant “coming soon” signs on the front.