Seminole Town Center

Seminole Towne Center

"The shotgun mall"

200 Towne Center Cir  Sanford, FL 32771 (407) 323-1843

A simon mall built in 1995, Seminole Town Center is a little over 1,000,000 square feet like several of the other malls in the area. The difference is the shape in which it was built. Walking into the mall from the Dillard's, a person could practically see the Macy's on the other side. It is a straight corridor, like a shotgun house. However, because it was built into an uneven, hilly piece of land, it has a series of little ramps and stairs throughout. This mall is a bit unusual. It is directly off of the highway, serving Sanford (another Orlando subdivision). It is clear from the simplistic interior design and color scheme that it is a product of the 90's, yet it has some random upgrades. One of such is an anchor store that has been replaced by a Burlington Coat Factory on the bottom floor and a completely separate Dick's Sporting Goods on the second floor. There is an unusual mix of generic hiphop fashion stores, an off-brand book and calendar store, a comic book store and a novelty gag gifts and costume store. These all suggest a lower income area. Yet the mall has somehow managed to support a massive H&M store that takes up several store fronts, a fairly large Victoria's Secret with it's own "Pink" mini store attached, a Godiva Chocolate, a Hollister, and a few other brand names as well as the Dick's, that usually are found in slightly more upscale malls. There are also a small collection of boutique stores that have made this mall their "launchpad". One of them, a tropical cruise-wear store based out of NY and LA, only has five stores in the country.  There is also a little wine boutique with a sister store in the Altamonte Mall. 

Who its for: Because of the generously diverse mix of bottom-dollar fashions, middle-range fashions and boutique stores, the mall could suit most anyone from lower to middle income.

Its best assets: Aside from the massive collection of bargain fashions and home decor at Burlington, there is the fine Godiva chocolate and a whole assortment of unique boutiques. The cruise wear boutique, the comic shop, the wine shop, the store with books and calendar gifts, other fashion boutiques and a store that boasts over 100 flavors for the e-cigarette are all specific to this mall and most of them are not found in the other area malls. Because of the wide range of these types of shops, it is a little like going to the shops in downtown St Augustine, only with air conditioning.

Other great retail: Anchors Macy's, Dillard's and half of a Sear's, Zumiez, Tilly's, Express, Buckle and many more.

What it lacks: There is something unique for everyone, especially at boutique shops, but for someone seeking high fashion and designer clothing or accessories, this would not be the ideal mall.

Signs of decline: moderate. There are some shuttered stores, a few of which are fairly large, scattered throughout but mostly concentrated near the anchors. The 90's interior not having been upgraded yet also suggests economic lag or downturn.

Overall Rating: 3/5

http://www.simon.com/mall/seminole-towne-center