Tuesday, August 27, 2013

The Mall At Millennia

The Mall At Millennia


"The state-of-the-art beauty"

4200 Conroy Rd  Orlando, FL 32839(407) 363-3555Only open since 2002, the Mall At Millenia easily takes the title of "most upscale mall".  It features cutting edge interior designand many high fashion designer stores in a little over 1,100,000 square feet. It is a two-story mall but the anchor stores are triple-deckers.
It is not near the airport, but is right off Interstate 4, between the Disney area and the downtown part of Orlando. It serves as both a tourist attraction
and a shopping experience tailored for the affluent customers. This little piece of economy developed in reverse: instead of the mall being opened in
a select area, it was built on a wide-open lot of land as a free standing structure, and later the other shopping centers, condos, car dealerships and 
business office parks were created around it. 

Who its for: Millennia offers some stores for the middle class shoppers, such as Forever XXI, Gap and Tommy Bahama, but most of its stores are designer and 
based out of London, Paris or Italy. Two of its three anchors are higher end. Over all, it is best suited for a high income professional or family, and the population of 
Europe-based designers would certainly appeal to certain international guests. Most of the restaurants attached to the mall are also a little more upscale, such as the
Cheesecake Factory.

Its best assets: The first thing a visitor of this mall might notice is that there are no kiosks. A shopper can stroll at a leisurely pace in peace, without the salesmen
jumping into their path and trying to take them to see their patented merchandise. Because of the cutting edge design, the mall has some decoratively unique features, one in
particular being that the floors in the center areas are all giant mosaic sundials. Based on where the sun is shining from the very large skylights, the dial indicates the month and day.
By the mall offices is a full-service post office and foreign currency exchange. For the higher income shopper, there are stores here that are not in the other area malls- such as 
Chanel, Guicci, Salvatore Ferragamo, Emporio Armani and several others. Even though it is meant to be an upscale mall, it still has a full service food court featuring such standards as 
Chick-fil-a, Sbarro and haagen daas (among others).

Other great retail: Anchors Bloomingdales, Macy's and Neiman Marcus; Anthropologie, Urban Outfitters, Crate and Barrel, Pottery Barn,
Express, Victoria's Secret, Billabong, True Religion Jeans and many more.

What it lacks: For a shopper who has a budget only allowing for bargains, they could enjoy a refreshing walk in the brightly lit corridors surrounded by unique and fine
tropical decor...but while not completely impossible, it is highly unlikely that someone could walk away from Millennia with large grab-bags of bottom-dollar bargains. Upon browsing the 
clothing boutiques, the average solid-colored knit pullover sweater cost between $70-$150.

Signs of decline: Minimal. There are less than a dozen shuttered stores and many in-progress upgrades. Despite the high cost of the merchandise
this mall is holding strong against the economic decline.

Overall Rating: 5/5 
 
  www.mallatmillenia.com/

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