Thursday, July 18, 2013

Orange Park Mall

Orange Park Mall


"The typical middle class American shopping experience, west of the river"

1910 Wells Rd  Orange Park, FL 32073
(904) 269-9413

Located in the south part of Jacksonville that is east of the St. John’s river, it is the epitome of the typical American mall experience. This fairly large one-story Simon collection mall was built in 1975.
Who it’s for: The middle class. It is located in a part of town that is a mix of Caucasian and African Americans. The shoppers seem to be about a 50/50 population of the two. The retail fair consists of such stores as Old Navy and Charlotte Russe, and typical Florida middle class anchors Dillard’s, Sears, Belk and JcPenney.
Its Best Assests : AMC 24 Theaters and Books-a-Million built into the mall.
Other great Retail: Express, American Eagle, Buckle, Bath and BodyWorks and many more. This shopping center also includes a tiny post office.
What it Lacks: It has many options for shoppers of all walks of middle class life, from teen years to families but being a middle class icon you would not want to look here if you were seeking high fashion designer goods. Stores like Louis Vuitton and Coach are found in a place like the St. John’s Town Center.
Signs of Decline: minimal-moderate. Some shuttered stores. 
Rating: 4/5

A crowded Saturday in the food court. This is typical of both Orange Park and the Avenues.
The difference is the carnival-like attraction in the center. Notice the little girl flipping through the air 
on bungee cords? 
 Center of the mall is home to the Dillard's. Both it and the Belk have these upper level windows overlooking a sea of lounge chairs. 
 Right as I snapped this picture, a man cut across my line of vision. I decided not to retake it because he poses as an excellent candid advertisement for the fact that the mall got a mini-Moe's.


www.simon.com/mall/orange-park-mall

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